Laura Morris, 17, Wickford
Laura listens to the latest chart music and tends to watch music channels such as ' 4music' and 'MTV'. In addition to this, Laura listens to the radio station Capital FM because it plays up to date and recent music. Laura tends to watch music videos a few times a week when she is taking to her friends online on msn. When asking Laura abut music videos, she feels that a good music video would not encourage her to buy the song, although she does feel that an interesting and enjoyable music video is important.
Kristina Drake, 18, Leigh On Sea
Kristina tends to listen to the latest music releases but mostly enjoys listening to pop and r'n'b music. As an extension of the music that Kristina listens to, Kris also watches the relevant music video channels; 'The Box' and 'Chart Hits'. Heart FM in Essex is the radio station that Kristina regularly listens to because it plays a variety of music. Regarding a music video, Kris said 'it would depend if the song from the video is of one of my favourite genres whether i would buy the song just because it has a good music video'. Kristina's favourite music video is 'You belong with me' by Taylor Swift because the way in which Taylor Swift acts within the video is easily relatable to female teenagers like herself.
Ryan Trimmer, 17, Southend-on-sea
Ryan is a fan of r'n'b and club music and in order to listen to these genres of music, he watches MTV and Clubland. However, he also listens to Radio 1 to listen to the latest chart songs to stay up to date. Ryan said that a good music video would encourage him to buy a song as he finds the video an important feature of the song.
Alex Copping, 18, Southend-on-sea
The music that Alex finds most enjoyable to listen to is Rock music and in order to watch relevant music videos and to listen to them, he watches Kerrang on the music channels and also listens to Kerrang FM. Alex enjoys watching videos with performance in them and therefore, one of his favourite music videos is 'All my Life' by the Foo Fighters. Unlike Ryan, Alex would not buy or download a song just because he likes the music video for it.
Cassandra Morrison, 17, South Woodham Ferrers
Cassandra enjoys listening to pop music and for this genre of music, she watches music channels such as 'Smash Hits' but also enjoys the variety of r'n'b and rap music on the music channel 'Kiss'. Cassie does not tend to listen to the radio as she prefers to watch the music videos with the songs and would consider buying a song just because she thought the video was good. Cassandra also likes to import music videos onto her ipod with the songs, therefore the style and concept of the music videos are important to her.
George Hubbard, 17, Southend-On-Sea
George tends to listen to any type of music but favours rock and scream music. For this type of music, George listens to the music video channels 'Scuzz' and 'Kerrang'. In addition to this, George listens to similar styled radio stations; however, he prefers to watch music channels rather than listen to the radio. George said that he would not be encouraged to buy a song just because he enjoyed the music video; he would only buy the song if he would listen to it often. Nevertheless, he prefers a song to have a good music video to represent the song in more depth.
Francessca Payne, 16, Shoeburyness
Francessca listens to chart music and also watches music videos on the channels 'The Box' and '4music'. In addition to this, she listens to music on the local radio station heart FM because it plays a mix of modern and old songs, and also does the weekly music chart on a Sunday. Fran would only be encouraged to buy the song because the video is good if the video was extremely different to other videos and if she really liked the song; otherwise she would not listen to it.
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