He has identified the following:
- Genre characteristics are identified
- Music and Visuals relationship - contradicting, amplifying or illustrative
- Lyrics and Visuals relationship - contradicting, amplifying or illustrative
- Intertextual references
- Record Label demands, eg; close ups/visual styles (green screen)
- Notion of Looking (eg. voyeuristic treatment of women)
- The Video - narrative, performance, concept based
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