Wednesday, 30 September 2009

Powerpoint Analysis 1

Screenshots from a music Video

Using the 'Shift, Command, 4' function i am able to screenshot from music videos to analyse more closely.


Example; Kelly Clarkson, My life Would Suck Without You

Tuesday, 22 September 2009

Monday, 21 September 2009

Sunday, 20 September 2009

Textual Analysis 1




Andrew Goodwin

Andrew Goodwin has identified features of the music video.
He has identified the following:
  • Genre characteristics are identified
  • Music and Visuals relationship - contradicting, amplifying or illustrative
  • Lyrics and Visuals relationship - contradicting, amplifying or illustrative
  • Intertextual references
  • Record Label demands, eg; close ups/visual styles (green screen)
  • Notion of Looking (eg. voyeuristic treatment of women)
  • The Video - narrative, performance, concept based

Music Video Task; Advanced Portfolio

To create a Music Video promotional package with background research of conventions and music genres.